Search Engine Optimization is a way to get directories and search engines to give your web-site a better indexing position so that customers or anyone who is looking for your web-site can see it. The higher you are in the search engines and directories, the better chance you’ll have doing business on the internet.

Here are simple steps to optimize your web-site:

Step 1: Modify your web-site – This step includes adding optimized content to all pages in the website.

Step 2: Add tags – Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.

Step 3: Link building

Website statistics monitoring and conversion tracking There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.

So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.

Your domain name could be stolen or given up to the evil entity known as the Cyber squatters whose main mission is to steal your web identity and this is how they do it. They could register YourDomain.org, and do the same thing with YourDomain.biz, therefore contacting you and try to sell you those names at advanced prices. If that doesn’t work, then the following events could happen.

They will allow your competitor to get a domain that sounds like yours, and allow him to cause confusion or try to steal your hard-earned traffic, business and clients.

Take these steps right now to halt the cyber squatters.

Have people go through you for authorization: Go through your domain name registrarand fill in a form that locks in authorized entities of your claim of other domain names. You can buy these names and keep them under your roof. It will provide you information to include, such as contact information, who should be contacted if someone wants toregister your domain, the character string you are claiming (this must be an EXACT match), description of your current products/services, when you began using that domain name.

You have a small window to accomplish filling out an authorized entry form. Check with your domain registrar for time frame windows in filling out an authorized entry form Failure to enter a claim during a certain time frame means the registering entities will not check to see if there is an equivalent .com, .net or .org name. They will not check the IP Claim Service database. Meaning, you could lose your .info or net-version of your domain name.

Don’t let cyber squatters shake you down and ruin what you have built up on the net. Get the rights and the authorization to similar or like names to your main domain name!

Files that are loaded to or from servers uses internet bandwidth to push files along the network at various speeds. Every time you upload a file to your ISP, surf the web or use an audio application, you are using bandwidth.

Bandwidth is a bunch of wires or fibers connecting servers to a network. Depending on the grade of the wire it determines how much data is coming across the network where your web-site is hosted. When someone attempts to get more data than can be handled by the network, the whole network slows down.

ISPs can put a limitation on bandwidth at certain times during peak periods or charge you a flat fee per month for bandwidth usage. If you go over the flat fee, then they charge you extra for using extra bandwidth. Some ISPís will shut down the transmissions until traffic is more stable on the network.

You can load most files (images, sound files, videos and flash scripts and other programs) in your web site. This excludes, of course, banners and pop ups and specific documents and images which are supposed to be loaded from a central server.

Bandwidth bandits link to images and other files directly to some other server instead of putting them on their local server. There are various reasons as to why they do this but one reason is to get as much bandwidth as possible to show their links and images. So they steal images or audio files each time the site is initialized meaning that they steal the bandwidth.

There’s certain ways that you can stop the person from stealing your bandwidth allocation. If they have an email, I would contact them personally or go through Network Solutions and do an IP lookup which will give you information on the person and who the site is registered to. You can always get in touch with the company that hosts their site too.

Bandwidth can be expensive and the last thing that you want is someone stealing it.

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Use common sense when choosing a domain name because yourdomain name, or URL, can have an impact in both the online and offline marketing of your web-site.Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.bestofcloudhosting.com website. Short domain names register better with people’s memory and are easy to remember.

Obtain a domain name that will help you in your marketing niche and strategy. Like I stated before, you can use your business name as your URL. If your business name is already taken by someone else then get a URL name close to what you are doing. Purchasing a business name domain name isn’t the only way to go, and when a keyword domain name could do just fine.

If you plan on using the .net extension, you may want to wait on deciding your name until after you have found an available domain name that is suitable to your type of business. If you follow the steps below, you should be okay in identifying your name brand to the internet community.

Structure Your Brand Name. Put your domain name on your letterhead, business card, printed materials; put it on your phone recording, the side of your car; don’t forget to include it with your email.

Keep it Short & Memorable. Donít get a URL that uses all 26 letters of the alphabet.

Secure a .com URL - I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isn’t taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like youíve been on the net a long time.

Remember, your domain name is an extension of your business and your brand of product or service.

How do you choose a hosting provider when there are thousands of hosting companies available online? It’s like going through the yellow pages trying to find burger restaurants. There are lots of them. Hopefully these tips will steer you in the right direction.Important factors in selecting a web hosting company include the percentage of server uptime. 98 to 99% uptime is the dream standard for server uptime, 65% is unacceptable. The higher the downtime of a server, the lower the potential for traffic at your web site. Another consideration is how much space is provided for the files that will make up your web site. How much bandwidth is in your package? Monthly bandwidth is the amount of data transfer allowed for visitors to view and use your web site.

With today’s changing trends in web hosting services, it is important to get as muchserver space and bandwidth as you can. This will allow for necessary updates andincreased traffic to your site as it becomes more popular.

It is equally important when purchasing business web hosting that CGI access is provided; along with features such as MySQL, Real Audio, Real Video, and Cold Fusion (which some companies sell as an add on component). A crucial feature necessary for doing ecommerce is SSL, or Secure Socket Layer. This encrypts all order and credit card information until it reaches you. An SSL certificate can be purchased from most web hosting providers. Displaying it on your ecommerce web site verifies that your site transactions are safe and secure.

We’ve talked about this before in other articles. You will need a domain name that reflects the nature of your business. For instance, a sports business might have a URL that is www.texassports.com . To get your own unique domain name, you must first check the availability of the name with a domain name search, offered by domain registrars such asNetwork Solutions.

There are many service providers to choose from. If you do your homework, you’ll find some good deals that will fit your budget.